Etisalat Misr has brought back their premium Emerald plan service to the billboards of Greater Cairo with super star Shereen Reda as brand ambassador.

  Featuring the artist over plain black backgrounds, the ads announce  “The Strongest Monthly Plan in Egypt” with bold white font over the  service exclusivity slogan “You’re not as everyone else”.

The campaign runs parallel to the sports news service that was launched during January,  and can be seen on large and x-large uni-poles and lightboxes on the  regular strategic locations of the brand across Greater Cairo.

The Art & Science of OOH

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