India’s leading bank, Bank of Baroda, takes to UAE’s billboards to proudly showcase the Forbes 2023 World's Best Banks stamp, emphasizing the bank's commitment to excellence and highlighting its global recognition. The Forbes World's Best Banks list is an esteemed accolade that recognizes financial institutions for their exceptional banking performance, service quality, and customer-centric approach. In 2023, Bank of Baroda secured a spot on this prestigious list, further solidifying its reputation as a leading global bank. The outdoor advertising campaign successfully captures the attention of UAE residents by prominently displaying the Forbes recognition, as well as highlighting that Bank of Baroda provides top Current Accounts, designed to suit everyone’s needs. As a smiling woman is presented on the billboards, the latter symbolizes the bank's commitment to customer satisfaction and its focus on providing a welcoming and inclusive banking experience. The main color palette utilized in the billboards revolves around the color orange, as it is part of Bank of Baroda's brand identity and visual identity guidelines. The campaign sprung up on UAE’s hoarding billboards in the third week of February.