Prada appeared on UAE’s outdoor advertising scene for the first time in 2024,, the campaign was launched during the second week of February 2024 by Al Tayer Group, the official group that signed a joint venture with Prada to distribute its goods in the United Arab Emirates. This campaign follows the brand’s previous appearance during November 2023, this time the brand is using uni-poles in Dubai to promote its eyewear collection, using a very simple and elegant visual design, grey and white backdrop theme along with models wearing the new collection, and the brand’s logo, no other info was showcased on the billboards, we must learn from such big brands in the fashion wear industry, that when you include everything, you lose everything, that’s why we can see how simple the campaign’s visuals are. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
