The excitement is like never before as Chuck E. Cheese takes to Cairo’s billboards to announce their soon arrival in Sheikh Zayed, Cairo. Sure to pique the curiosity of both children and parents, the campaign rises with the catchy slogan “Almost Here,” aiming to build anticipation and generate excitement for an upcoming event or new experience. The billboard design hosts Chuck E. Cheese's iconic mouse mascot mischievously grinning against a vibrant purple backdrop, serving as a warm invitation for families to embark on a fun-filled, entertaining adventure. As purple is often associated with creativity, playfulness, and magic, that makes it an ideal choice to evoke a sense of wonder and excitement by Chuck E. Cheese. The color scheme, combined with the cheerful mascot, creates a joyful and inviting atmosphere that aligns perfectly with Chuck E. Cheese's family-friendly brand. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about new campaigns.