Nestled in the prestigious October City of West Cairo, Orascom Development is setting a new benchmark for luxury living with the introduction of Green Valley in the sought-after O West community. Building upon the momentum of their Admissions are Now Open campaign for Kent College, Orascom Development heralds the launch of this new residential phase with an eye-catching out-of-home advertising presence. Green Valley represents an enclave of tranquility, offering residents a serene escape, punctuated by verdant landscapes and the gentle caress of the natural breeze. This latest phase in O West is a thoughtfully curated assortment of residences, including majestic mansions, elegant standalone villas, and charming twin and townhouses, each designed to embody the ideal of a perfect home. The advertising campaign for Green Valley is as sophisticated as the villas it represents. Billboards across the city capture the imagination with vivid images of the luxurious dwellings set against the calming backdrop of sunset hues, evoking a sense of warmth and inviting allure that resonates with the aspirations of the modern homeowner. The design leverages a stark contrast in color, ensuring the campaign's message stands out and captures the attention of passersby. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.