New live video streaming mobile app SWOO has launched an outdoor campaign inviting Egyptians to download the app. The ads aim at explaining the idea behind the app through the slogan “Live is brought to you” and “Stay on-Air”. The campaign uses a gradient purple background and features the CTA (call-to-action) “Download the app now”. Launched in time for the second half of February, the campaign uses large uni-poles, gates, lightboxes, and billboards in various locations across Greater Cairo.
