This can surely fall under the “pictures you can hear” category. A new teaser campaign hits the out-of-home scene in Egypt, featuring Hamdy El Wazeer and a very interesting question: “ليك في الكيك؟” We were all intrigued by the billboards that were all over Cairo streets, itching to know what they were about! The visual is showcasing a yellow background, the famous Hamdy El Wazeer’s pose, and a heart-shaped dot in the letters of the text claiming you'll love the mysterious product. If you have a sweet tooth, we’re sure you’ll relate to this. Is this a very clever or controversial marketing tactic? We’re wondering, but we’re hooked, and in a funny way, it got the job done. We're waiting for the reveal to be spotted in the OOH arena very soon. Find more interesting articles about outdoor advertising in Egypt when you check out our insiteopedia and navigate through its different sections.