The annual Akhbar Al Youm Economic Conference, a hallmark event prominently displayed on Cairo's billboards, has returned once more with a vibrant outdoor campaign heralding its 10th edition, organized by Akhbar El Youm, this conference serves as a pivotal platform where economic experts, business representatives, and government officials converge to exchange insights and ideas, the conference fosters collaboration with the private sector, further enhancing its significance in shaping economic strategy. the event's theme, titled Challenges and Priorities of the Egyptian Economy, is set to unfold at Almasa Hotel, Under the esteemed patronage of Egypt's Prime Minister Mostafa Madbouly, Prominently featured on billboards across the city is the announcement of the 10th Akhbar El Youm Economic Conference, scheduled for February 17, 2024, at Al Masa Hotel to discuss promises to delve into crucial economic issues. Additionally, these billboards proudly showcase the involvement of various sponsors, including TMG, Crystal, El Sallab, Reflect, Ceramica Cleopatra, and Bavaria. Throughout this month, the campaign has emerged in numerous locations across Greater Cairo, notably targeting bustling main roads to captivate the attention of both passersby and those who are directly involved or interested. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.