Dubai Calendar, the go-to platform for all things happening in the vibrant city, has a knack for bringing unique events and exhibitions to life. Just right after appearing in the last InClassica campaign, their latest culinary campaign will surely tantalize your taste buds, happening upon Dubai’s billboards. As for the billboards itself,the campaign kicks off with a bold statement: world's biggest festival for food, drinks, and music in Dubai. This attention-grabbing claim sets the stage for an exceptional experience, immediately piquing the interest of potential attendees. Further amplifying this allure are the names of renowned chefs Gary Mehigan, Matt Preston, and George Calombaris. Their presence adds a touch of celebrity glamor, attracting both die-hard fans and those seeking a unique, star-studded culinary adventure. The timing of the festival, held from February 23rd to 25th, coincides with the peak tourist season in Dubai, ensuring maximum reach and engagement. The chosen location, Skydive Dubai, Dubai Marina, adds an element of exclusivity and sophistication, further elevating the perceived value of the experience. The digital screens were showcased in the second week of February.
