Pervasive on OOH! World Government Summit 2024 Shaping Tomorrow's Governments
The World Government Summit has just launched a new OOH campaign in the UAE, appearing one year later. This week, Dubai throws open its doors to the prestigious World Government Summit event, taking place from February 12th to 14th, 2024.
The summit, now in its 11th year, has established itself as a premier platform for global dialogue and collaboration, bringing together world leaders, thought leaders, innovators, and policymakers to shape the future of governance. This year's theme, "Uniting the World, Shaping Tomorrow's Governments," resonates deeply in a world grappling with complex challenges like climate change, technological disruption, and geopolitical uncertainties. With Türkiye, India, and Qatar as Guests of Honor, the summit promises a diverse and vibrant exchange of ideas and solutions.
The outdoors advertisement is dedicated to showcasing their vision by using the theme as their ad copy, and showing one of the most important guest speakers; “Bill Winters, from Chartered”, as well as displaying all their partners. Their partners are: Dubai Municipality, RTA, Advanced Technology Research Council, G24, TDRA, TCTFUND, Emirates Airline, Range Rover, Al Tayer Motors, and Emirates Transport.
The new campaign was unveiled in the second week of February, on digital screens and bridge billboards.
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