Real Estate Developer Build Dwell has launched an intriguing new outdoor campaign to announce the beginning of the construction phase to their new project View Mall in 6th of October City. With bricks in the background, and construction tape as well as heavy machinery, the campaign succeeds in giving the ads the ‘under construction’ theme. The ad copy simply reads “View Mall … Construction’s ON”. Their logo as well as Facebook page are featured in the ads. The campaign was launched during the last days of February and uses large uni-poles, gates, lightboxes, and billboards in selected locations across Greater Cairo.
