PS5 launched a DOOH campaign using digital screens in the UAE to promote the launch of Tekken 8, this DOOH campaign follows the brand’s previous OOH campaign during November 2023. Tekken 8 is a fighting game developed by Bandai Namco Studios and Arika. Bandai Namco Entertainment published the game for PlayStation 5, Windows, and Xbox Series X/S on January 26, 2024. It is the eighth canon release and tenth overall entry in the Tekken series. The image features two characters in a dynamic fighting pose. The characters are both muscular and appear to be ready for battle. The background is dark and smoky, which adds to the intensity of the image. The main colors used in the image are red, black, and white. These colors are often used in fighting games to create a sense of excitement and danger. The text on the image is simple and to the point. The main text is the name of the game, Tekken 8, which is written in both English and Arabic. There is also a tagline that says Play Has No Limits. The overall impression of the image is one of excitement and intensity. The use of dark colors and dynamic imagery is likely to appeal to fans of fighting games.
