The recently-incorporated Pladis Group has launched an outdoor campaign to reinforce the promotion of British McVitie’s biscuits in Egypt. Following partner brand Ülker, which hit the roads just before the end of the year, the new campaign for McVitie’s mainly depends on the slogan “There are biscuits… but none like McVitie’s”, with backgrounds that alternate the different packages colors, which are also featured in the ads. Launched at the beginning of March, the campaign uses uni-poles, megas, double-decker poles, billboards, and gates on the main roads of Greater Cairo.
