Mobil 1 has launched a new OOH campaign to promote their latest offer in cheering the Egyptian National Team. The offer is featured on the ads through the ad copy which reads “Your cheer will take you to Russia. With every oil change from Mobil 1, win the Egyptian Team’s Jersey”. The ads feature the Pharaohs’ jersey, as well as their logo. Launched during the second half of February, the campaign uses large uni-poles, lightboxes, billboards, gates, and flags in various locations across Greater Cairo.
