Tycoon Real Estate Developer Sabbour has surprised the market with the announcement of a new project in Mostakbal City. Under the name of Odyssia, the outdoor campaign features a variety of day and night images of the new project with an awe effect. The ad copy offers viewers “Luxurious Apartments and Villas in Mostakbal City”, and uses the slogan “Your Journey Begins” – a clear reference to the Greek epic poem “Odyssey”. Launched during the first week of March, the campaign has taken strategic locations on the highest-trafficked roads of Greater Cairo with large and x-large uni-poles, gates, and double-decker poles.
