Toyota Motorsport Academy has just speeded on Dubai’s outdoors advertisement scene again, after their last pop-up! Launched in 2023, this educational academy from Al Futtaim Automotive aims to discover and nurture the next generation of off-road racing talent in the UAE. It offers training programs, trials, and competitive driving experiences. Toyota Gazoo Racing has a strong presence in the United Arab Emirates, participating in various motorsport events and engaging with the local community through initiatives like the Toyota Motor Sports Academy. Toyota Gazoo Racing plays a significant role in the automotive industry, contributing to the UAE’s motorsport scene’s growth and development while fostering a passionate community around racing. The billboards showcase a white Toyota GR Supra racing car drifting on a racetrack. The text encourages people to Unleash Your Passion on the Track in English and Arabic, and they announce that “Academy Season 2 Commences in 2024”. Season 2 is about to happen, people, so buckle up! The campaign was distributed on Dubai’s hoarding in the second week of January.
