Built upon the heritage of the prestigious UAE, a leader in the region's gold market since 1935, BTC (Bullion Trading Center) stands as a pioneer in its own right, landing like an eagle on the UAE's OOH scene. Established in 2008, BTC has always been dedicated to the meticulous crafting, buying, and selling of gold, silver, and other precious metals. Inspired by the rich tapestry of Emirati culture, BTC transforms these precious elements into exquisite minted coins, ingots, and bars, available in a captivating array of weights and designs. Their commitment to exceeding market expectations for precious metals translates into world-class quality standards, meticulously upheld within their state-of-the-art refinery, one of the largest and most advanced in the region. For complete peace of mind, each piece arrives in secure, tamper-evident packaging, ensuring its pristine condition from their workshop to your hands. BTC embodies the very essence of UAE excellence on its billboards: a harmonious blend of tradition, innovation, and unwavering commitment to quality. They advise Sharjah’s nation to “Invest in Gold” as a financial service brand, with some of their glittering gold adorning the visuals, such as an ornate spoon, gold block, and commemorative coins. The coin features an image of the Burj Khalifa on one side, with Arabic text that says United Arab Emirates and 2016. All over Sharjah, the campaign arrived on uni-poles and mega-coms in the second week of January.
