Out-of-home campaign launched by Sahara Centre in Dubai, United Arab Emirates using digital screen OOH format, it is a promotional OOH campaign under the name of the Italian Adventure, announcing a chance of winning 1 of 3 Turismo Cabrio Abarth 695 cars from the 15th of December 2023 till the 15th of February 2024. Sahara Centre is one of the leading shopping destinations in the UAE and is strategically located on the Dubai-Sharjah Highway. Since it opened its doors in February 2002, the mall has become a Sharjah landmark that is today bigger and better than ever before. Sahara Centre is owned by The Bukhatir Group, one of the most diversified business houses in the United Arab Emirates. Its main interests straddle construction, education, information technology, real estate, shopping, commercial and retail development, sports and leisure, and services. The geographical domain of the Bukhatir Group spans over half the GCC and North Africa. The group has an employee base of over 5,000. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.