A DOOH campaign launched in Dubai using digital screen by One & Only during the first week of January 2024, In 2002, Kerzner launched One&Only Resorts which currently operates numerous properties in The Bahamas, Mexico, Mauritius, the Maldives, South Africa, Dubai, Rwanda and Hayman Island. New projects by the company are also planned for China, Montenegro and Saudi Arabia. The campaign is promoting the opening of its first urban vertical resort, One&Only One Za’abeel, providing an ultra-luxury resort experience at exceptional new heights. The brand has been always keen about inviting people to explore the world’s most fascinating locations, the DOOH visuals were clear and simple, focusing on announcing the resort opening in January along with the brand and project’s logo. It is worth mentioning that Investment Corp of Dubai (ICD), the emirate's sovereign wealth fund, has bought a stake in global hotel management firm Kerzner International from investors including the family of South African casino tycoon Sol Kerzner. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
