Maestro Pizza, a popular pizza chain in Dubai, has launched a new OOH campaign to promote its Grande pizzas. The campaign features green bridge billboards, mega-com, and lampposts throughout the city of Dubai with the text “MAESTRO PIANO 99 GRANDE AED” and “بينو 99”. This OOH campaign follows the brand’s previous OOH appearance during November 2023, the campaign’s target audience is likely to be budget-conscious individuals or families looking for a quick and affordable meal. The use of the word “Grande” suggests that the pizzas are large in size, which may appeal to people with a big appetite. The creative is simple and straightforward, with the green background and white text making the price of the pizzas clear. The image of a pizza is also used, which is likely to make people hungry. The call to action is not explicit, but the ad implies that people should visit Maestro Pizza if they want to buy a Grande pizza for AED 99. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
