Dubai Calendar has just popped up on the UAE’s OOH arena, after their last campaign, blowing up the events and exhibitions industry with Dubai Challenge Cup 2024, Football fans are in luck since former Liverpool midfielder Roberto Firmino and Al-Ahli Saudi colleague Allan Saint-Maximin will be among participants in the inaugural Dubai Challenge Cup. Four teams from China, Saudi Arabia, Egypt, and Morocco will compete in this much-anticipated athletic event, seeking to win. Before going on to the next round and competing for the cup in the championship match, each team will play two games in the semi-finals. The players featured on the billboards are Anas Zniti, Roberto Firmino, Davidson da Luz Pereira, and Shikabala, surrounded by purple that enriches their images. The event is taking place in the Al Maktoum Stadium on January 26–28, where you can support your favorite football teams: Wuhan Three Towns in China, Al Ahli in Saudi Arabia, Raja Casablanca in Morocco, and Zamalek SC in Egypt, with the teams’ logos appearing on the visuals as well. Their call to action drives everyone to go ahead and “Get Your Tickets Now. In Dubai and Sharjah, the campaign spread on hoardings, digital screens, and lampposts in the first week of January 2024.
