Get your credit cards rolling and your wallets out because MYDSF has just revealed its dates for this year’s favorite shopping festival on Dubai’s digital billboards! The last campaign was just about a year ago, for “Experiencing the Exceptional”. Alongside etisalat by e& Market Outside the Box (MOTB), MYDSF is hosting a plethora of fun and creativity with this unmissable. \r\nWith an arcade, play area, local and regional brands, fitness activities and food trucks, visitors and locals alike are welcome to take advantage of incredible everyday shopping offers, unique pop-up events, vibrant outdoor markets, and lottery draws and contests around Dubai. Plus, a number of thrilling indoor and outdoor activities that are certain to be bigger, better, and even more amazing than before.\r\nThe next Dubai Shopping Festival and MOTB season 11 will take place from December 5, 2023, to January 14, 2024, so mark your calendars! Dubai’s citizens can enjoy days of fantastic shopping, amazing entertainment, fascinating performances, and breathtaking experience, all while “Discovering Trends” as their ad copy invites. \r\nAs the 11th edition of MOTB begins, there will be a chance to immerse yourself in the ultimate retail and entertainment extravaganza, and mouthwatering culinary delights. Unique shopping discoveries, a Fenty Beauty Drive-In, dancing contests, and hourly entertainment are all present at “Dubai’s Design District”. \r\nThe campaign was released in Dubai in the fourth week of December, on digital screens.