Movie lovers, rejoice! IMAX, the immersive cinematic experience known for its giant screens and crystal-clear sound, is finally making its way into Novo Cinemas transforming the way people experience film in Dubai, it has long been a pioneer in immersive entertainment, transporting audiences into the heart of the action with its larger screens and projection technology. The IMAX unipoles feature visually captivating movie promotional content, prominently showcasing the text the world's most immersive film experience and highlighting its availability at Novo Cinemas., it also highlights “Book now on Novocinemas.com”, these billboards are strategically positioned in high-traffic areas, ensuring exposure to a diverse audience and presenting exciting opportunities for filmmakers. Moreover, the placement of the billboard in public spaces enhances the content displayed thoughtfully curated for individuals seeking joyful and diverse experiences, IMAX OOH presents an engaging means to connect with audiences, offering an immersive way to captivate and delight the public In the fourth week of December, the campaign traversed its presence across Dubai's unipoles.