Following the previous campaign that was a few weeks ago, Jarir Bookstore just launched a new promotional campaign. The billboard is advertising a Big Sale at Jarir Bookstore. The message is clear and concise, and it is likely to appeal to people who are looking for good deals on books. When it comes to the artwork, The billboard is dominated by the Jarir Bookstore logo, which is large and colorful. The text is also easy to read. The overall design is simple and uncluttered, which is likely to make the billboard effective in a busy roadside location. Overall it’s a well-executed OOH campaign. The message is clear and concise, the visuals are eye-catching, and the location is strategic. The campaign is likely to be effective in generating awareness of the Jarir Bookstore sale and driving traffic to the store. The campaign used the digital screens format along side with Lampposts.
