Saudi and Asia have just landed in Dubai! Wait, come again? Visit Saudi is making the impossible come true with their Little Asia event, after their last appearance, marketing for this special occurrence happening in Jeddah on Dubai’s DOOH scene. The hospitality and tourism sector is blowing up with this exotic event. Cultures of East Asia are incoming to the West! The MENA region can now experience Little Asia, which combines cuisine, music, art, and more than eight distinct cultural moods in one location, for a chance to learn about Asian customs and cultures while taking part in a range of events and excursions. A variety of events, activities, and entertainment experiences from eight Asian countries—Thailand, Japan, South Korea, the Philippines, Indonesia, Vietnam, Singapore, and China—will be offered in the Little Asia zone. The visuals give a little taste of Asia through the traditional clothing the native models are wearing, and the glimpse of the culture behind them with oriental streets, adorned with Shinto shrines, neon lights, and more speckles of the continent. As Visit Saudi entices, “Say Hello to Little Asia”, “Or Ni Hao, Ola, Marhaba”. The event is occurring from “30 Nov- 3 Mar”. The new campaign flooded Dubai in the fourth week of December, via digital screens.
