Educational institution Zewail City has launched a new outdoor branding campaign that showcases their achievements. Over a light blue background, the ads alternate a variety of messages that feature their faculty and students’ achievements, such as the Diabetes Bandage and the research of Cancer cells. The campaign also takes the chance to urge viewers to support Zewail City through financial contributions on their account. Launched at the beginning of March, the campaign uses large uni-poles and billboards in various locations across Greater Cairo.
