Taking another plunge into the outdoor advertising field, following a one-year absence, Lincoln the Middle East Luxury Cars is back for the 2024 model year; the iconic SUV returns with the Lincoln Navigator with standard four-wheel drive, a powerful twin-turbocharged engine, and a luxurious suite of driver-assist technologies. Lincoln's new outdoor campaign features visuals that capture the essence of the Navigator's refined elegance and unmatched capability. The particularly eye-catching ad in a black billboard featuring a photograph of a sleek, silver Navigator gliding effortlessly through the night, highlighting the name Lincoln Navigator that perfectly encapsulates the Navigator's position as the luxury SUV for discerning drivers showcasing the Lincoln Navigator as a symbol of adventure, the ads evoke a sense of desire, making viewers dream of themselves behind the wheel of the luxurious SUV with its combination of power, comfort, and style. The new campaign was released during the fourth week of December and was launched on Hoarding and Digital screens in Dubai City.