An OOH campaign launched by Saadiyat Island in Dubai using digital screens and lampposts OOH formats, the campaign was seen during the third week of December 2023, with visuals that invites people to visit Saadiyat Island in Abu Dhabi and explore the beauty of its beach. This OOH campaign follows the brand’s previous OOH during March 2023. Saadiyat Island has a plethora of activities, so if you're not staying there, set aside a day to visit the island. Take a dip at Saadiyat Beach Club, browse and refuel at one of the many cafes and boutiques in Mamsha Al Saadiyat, or play a round of golf at Saadiyat Beach Golf Club. The campaign visuals are beach vibes themed, with some shots of people having fun on the island along with showcasing the beauty of its beach, the visuals also contained the brand’s logo beside a couple of tag lines inviting people to visit the place. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.