Latest residential project in the New Administrative Capital The City has evolved their recently-launched outdoor campaign to reveal the developer and payment conditions. The new ads keep the slogan “Upgrade your life” and logo of the project, but radically change the artwork to depict natural scenery and happy young families, making it difficult for viewers to follow up with the campaign evolution. Launched at the beginning of February, the campaign uses large and x-large uni-poles, double-decker poles and gates in various locations across Greater Cairo.
