Jarir Bookstore is a retail shopping chain that has changed all the classic meanings of bookstores. With its wide range of electronics, stationery, books, and everything in between, the brand has easily acquired this field since the 70’s. Following their previous back-to-school campaign, Jarir Bookstore just launched another OOH campaign to celebrate UAE’s national day in their own special way. The bookstore decided to have a promotional campaign and add a huge discount on the iPhone 15 Pro and Lenovo IdeaPad. Moreover, the Bookstore offers payment in installments with Tabby using the BNPL concept, which has been fairly popular recently to get what you want and pay later. The campaign has been displayed using digital screens, lampposts, and hoarding; the variety of the OOH display is a great choice to grab the attention of many passersby, either driving or walking. It’s worth mentioning that the campaign was published in the Sharjah emirate in the second week of December.
