Zegna, a prestigious Italian luxury fashion house, makes a striking debut on Dubai's streets with its inaugural out-of-home (OOH) showcase. This momentous occasion marks the introduction of the brand's latest offerings, headlined by the exclusive 'Triple Stitch sneaker and the expansive launch of the Oasi Cashmere collection. The billboard stands out as a visual testament to Zegna's unwavering dedication to both style and sustainability. At the forefront is the acclaimed 'Triple Stitch' sneaker, a marvel of meticulous craftsmanship and innovative design. This footwear masterpiece shares the spotlight with the Oasi Cashmere collection, inspired by the tranquil Oasi Zegna nature park and crafted from fibers that the brand commits to certifying as 100% traceable by 2024, underlining Zegna's commitment to environmental consciousness. Notably, the brand promises to certify all its fibers as 100% traceable by 2024, aligning with global sustainability goals. The billboards have been placed on Dubai’s digital screens in the first week of December.