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In the zone, one of the leading Egyptian companies for sports marketing & events management, has launched a new outdoor campaign to advertise upcoming ELFIT Reebok competition “Battle over the Pyramids”.
Running in its 5th season, ELFIT Reebok is an international fitness competition with participants from more than 20 countries.  Over a background photo of the pyramids, the ads showcase sports people practicing different disciplines. The ad copy informs viewers of the dates and location of the event, which can be easily followed through the hashtag “#BattleByThePyramids”.
The campaign has just hit the roads of Greater Cairo with just Large and X-Large uni-Poles, Gates, T-Poles, and Chassis.

ELFIT Reebok celebrates 5th edition by the Pyramids-00
ELFIT Reebok celebrates 5th edition by the Pyramids-00

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