Underwear and Home wear brand Cottonil has sponsored a new OOH campaign that raises awareness about the importance of early diagnosis in prostate cancer. The campaign uses the ribbon symbol in blue color to match their target male audience, along a mustache as their logo. The ad copy delivers the initiative’s message of “Before you say that your health is fine … Make Sure” (Ita’akad). Launched at the beginning of March, the campaign can be seen on the main roads of Greater Cairo with large uni-poles and gates.
