Digital out-of-home campaign across Dubai, announcing the arrival of the highly anticipated exhibition, Garden of Emeralds. This immersive experience, presented by L'ÉCOLE Middle East and taking place from November 23rd, 2023, to March 10th, 2024, will unveil the captivating secrets and mysteries of the emerald gemstone to the public. The DOOH campaign utilizes strategically placed digital screens throughout the city, showcasing visuals of emeralds in their natural glory. Lush green hues and mesmerizing close-ups draw viewers in, sparking curiosity and anticipation for the exhibition. The captivating visuals are accompanied by concise yet impactful messaging, highlighting the exhibition's dates, location, and free entry. The DOOH campaign also announced the Dubai Design District. More than just an exhibition, Garden of Emeralds is an educational journey. Visitors will embark on a captivating exploration, learning about the emerald's history, cultural significance, mining process, and diverse range of colors and cuts. Interactive displays, informative panels, and captivating storytelling will bring this precious stone to life for all ages. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
