Masdar, a renowned organization dedicated to promoting clean energy and sustainability, is stepping onto the streets of Dubai with its first-ever campaign. As pioneers in advancing the clean energy sector and trusted enablers of the UAE's vision as a global leader in sustainability and climate action, Masdar has made significant investments worldwide, valued at over US$30 billion. Now, with their debut campaign in Dubai, Masdar aims to raise awareness and further accelerate the city's journey towards a cleaner and more sustainable future.\r\n\r\n\r\nWith billboards proclaiming Driving Towards 100GW of Clean Energy by 2030. The visuals showcase wind turbines, solar panels, and other clean energy technologies, reflecting Masdar's pioneering energy. Beyond clean energy generation, Masdar empowers communities worldwide, creating economic growth and technological advancement. The campaign urges collective action towards the goal of 100 GW of clean energy by 2030, inspiring a sustainable future. Masdar's presence in Dubai marks a milestone in their efforts to create a greener world, driven by clean, renewable energy sources.\r\nThe new campaign was seen in the first week of December on Dubai’s roadways as uni-poles, and digital screens.