Indian international conglomerate Marico has launched a new OOH campaign for leading hair-care brand in Egypt Hair Code. Under the message “Buy Hair Code and get a chance to win a ticket to Russia”, the ads feature Russian landmarks in the background, along with their leading hair-care products for men and inform viewers to send their promo codes for their chance to attend the upcoming FIFA World Cup. The campaign was launched during the first week of March and uses large and x-large uni-poles and gates in limited locations across Greater Cairo.
