Boss’s DOOH campaign in Dubai has brought together an all-star cast to present the Spring/Summer 2022 #BeYourOwnBOSS campaign. The campaign features top models Kendall Jenner, Hailey Bieber, and Joan Smalls, world-famous American rapper Future, international TikTok star Khaby Lame, South Korean singer and actor Lee Minho, British professional boxer Anthony Joshua, Italian tennis champion Matteo Berrettini, and German runner Alica Schmidt, and has been shot by the acclaimed fashion photographer Mikael Jansson. The social-first campaign also includes podcasts, behind-the-scenes, stories, and reels. This DOOH campaign follows the brand’s previous appearance in October 2023; this time, the brand is using only digital screens across the city, as seen during the fourth week of November 2023. The DOOH campaign visuals are elegant and clear, only showcasing the stars wearing the collection’s pieces in an attention-grabbing photography style, showcasing the brand’s logo and the text “Be your own boss.” Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
