Telecom Egypt has just revealed their recently-launched OOH teaser campaign that suggested that the company was getting ready to launch a new mobile network.
Keeping the same style of real photo artwork, the new ads also showcase different people in a variety of everyday situations – with family, friends, in the street –, and launches the slogan “We are one of you”. With different messages in each ad, such as “We are living together the same life” or “The hand that is taking care of you”, the ads aim at building an emotional bond with the Egyptian audience.
The reveal campaign seems massive in reach and spreads across the Greater Cairo with Large and X-Large uni-poles, Double-decker poles, Megas, T-poles, Chassis, and many, many Flags.
Advertiser: TE (Telecom Egypt)
OOH Size: Flag | Gate | T-pole | Uni-Pole | Large uni-pole | Double-Decker | Chassis | Mega
Region: North Africa
Tags: North Africa | Product Launch | Reveal Campaign | Teaser Campaign | North Africa
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