Hya TV stands as a radiant force of empowerment and entertainment and is dedicated to women, the channel offers a diverse of programs that cater to the multifaceted lives of Arab women with a steadfast commitment to representing women's perspectives, interests, and accomplishments. Hya TV has recently graced the city's Out-Of-Home spaces, capturing attention and sparking curiosity since its announcement in May. The outdoor advertising presents an array of female presenters who possess a captivating presence and a deep connection with the audience like, Entesar, Badria Tolba, Doaa Amer, Sally Fouad, Amira Badr, Asmaa Raouf, and more all are making significant strides in the media landscape. It is worth pointing out that Hya TV became a movement and catalyst for change where women's voices and stories assumed the spotlight. Explore the comprehensive insights provided by Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytics system operating in Cairo and the United Arab Emirates, to delve into Media and broadcasting OOH campaigns.
