ERG Developments has launched a second OOH campaign for its Elaf Residences project in New Cairo. The campaign features a red-themed backdrop with clear visuals and white fonts to convey a sense of strength, trustworthiness, and modernity. The ad copy highlights the project's status as a Millennials Compound, appealing to the growing number of young professionals in Egypt who are looking for stylish and affordable housing options. The ad also includes the developer's logo, website, and hotline, along with the brand's logo and location. The campaign is currently running on billboards across Cairo, including in high-traffic areas such as the New Cairo, where the project is located. The second OOH campaign for Elaf Residences is a significant departure from the first, which was launched in November 2023. The previous campaign featured a focus on the project's natural surroundings. The new campaign, on the other hand, is more bold, reflecting the project's modern design and appeal to young buyers. The campaign is also timely, given the growing demand for housing among millennials in Egypt. To learn more about Innovation‘s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
