Suzuki has launched the new 5-door Jimny in Dubai with a bold OOH campaign by Al Rostamani Trading Company LLC. The campaign features hoarding with a large image of the new Jimny, along with the text Bigger, Better, Bolder! in English and Arabic. The billboard also includes the contact information for Suzuki dealership in Dubai. The campaign is designed to highlight the new Jimny's larger size, improved performance, and more aggressive styling. The 5-door Jimny is 340mm longer than the previous 3-door model, and it features a more powerful engine and a new all-wheel drive system. The Jimny's exterior has also been redesigned, with a new grille, headlights, and taillights. The Jimny is shown in a dynamic pose, and it is clear that the vehicle is capable of off-road driving. The image is also well-lit and composed, and it is likely to catch the attention of passers-by. The campaign was launched in Dubai during the third week of November 2023, following Suzuki’s previous Jimny teaser OOH campaign. The campaign also makes effective use of language and imagery. The word Bigger in the headline is likely to appeal to consumers who are looking for a more spacious vehicle. The word Better highlights the Jimny's improved performance and features, while the word Bolder speaks to its aggressive new styling.
