Union Day marks the annual celebration in the United Arab Emirates, commemorating the pivotal moment when the seven emirates united. As the UAE eagerly anticipates its 52nd Union Day, a historic milestone, the nation is set to launch its first-ever out-of-home (OOH) campaign in Dubai. The primary goal of this campaign is to foster awareness and enthusiasm for the upcoming celebrations, underscoring the UAE's unwavering dedication to a sustainable future. The OOH billboard in Dubai showcases vibrant green and pink colors, representing the UAE's dedication to environmental consciousness. The prominent number 52 reminds viewers of the 52 years of unity since the Emirates' historic union. The billboard features Arabic text translating to Journey Towards a Sustainable Tomorrow, highlighting the UAE's commitment to sustainability. Also, the billboard encourages people to watch the 52nd Union Day ceremony on December 2nd at 6:30 pm on the official website, unionday. ae. This inclusive call to action emphasizes the UAE's use of digital platforms for engagement. Overall, the campaign captivates with its visually appealing design, conveying the importance of Union Day and the UAE's sustainability efforts. The billboard has been showcased on Dubai, Sharjah, and Ajman billboards as hoarding boards, lampposts, and megacoms in the fourth week of November.
