The fashion-wear world has been shaken up by Saint Laurent! After they previously wowed Dubai’s OOH audiences, Saint Laurent returns to continue its dazzling effect. \r\nAnthony Vaccarello, the creative director of Saint Laurent, has skillfully reinterpreted the essence of the classic style for the Winter 2023 collection in a new way. This collection is proof of the brand's lasting appeal and its capacity to change with the times. The lavish ballroom of the Intercontinental Hotel, where Saint Laurent presented its Haute Couture collections from 1975 until 2001, served as the backdrop for the shoot’s location.\r\nLensed by Juergen Teller, the striking new blazer with its crisp shoulder line on the visuals best exemplifies the collection's essence. The structured jacket epitomizes contemporary elegance on the model, along with the elegant and awe-inspiring background. The blazer worn with a sleek pencil skirt is the key silhouette that unites this collection. Refined details, opulent fabrics, and a minimalistic style give this traditional ensemble a fresh perspective and modernize the iconic Saint Laurent uniform. The brand also shows off the Le 5 à 7 hobo bag, which is made of soazzolato leather and has a brass monogram hook fastening. \r\nVaccarello subverts the idea of gendered exclusivity by skillfully combining wardrobe staples like leather bombers, tank shirts, and blazers into women's ensembles. Classically masculine patterns adopt a modern femininity. The collection, which includes sheer stockings, mousseline, chiffon, and crepe-de-chine, plays with the contrast between transparent and opaque fabrics. \r\nOn uni-poles, the new campaign from Saint Laurent spurred up Dubai in the first week of November.