Following its last outdoor campaign Autumn 2023, Steve Madden with its trendsetting designs and unique fashion wear approach has graced Dubai's Out-of-Home landscape with a vibrant campaign announcing the arrival of the Winter 2023 collection in the Middle East and North Africa (MENA) region, the campaign marks a celebration, inviting fashion enthusiasts to enjoy the upcoming season with flair. Steve Madden's shoes and accessories campaign is showcased against the backdrop With a touch of glamour and a nod to the seasonal trends, the essence of Winter 2023, offers a glimpse into the must-have fashion-forward landscape of the MENA region. each billboard conveys fashion inspiration, inviting onlookers to engage, and immerse in the world of chic footwear and accessories. The artwork is designed to suit a diverse audience, It features youthful individuals donned in winter attire, showcasing purses from the latest collection while sporting sneakers. The creative concept is strategically centered around promoting the Steve Madden brand, highlighting its strong presence in the MENA region, additionally, it mentions the well-known footwear e-commerce platform, 6th Street.