Egyptian confectionery brand Edita is back on the roads with a new OOH campaign that announces the launch of TODO mini muffins. The outdoor campaign, running parallel, features a still image from their TV commercial starring their amusing character TODO. The ads also feature ad copy that reads “TODO Mini Muffins Will Make Your Day Right”, with images of the new products. The campaign started to spread at the beginning of March and uses mega signs, large and x-large uni-poles, double-decker poles, gates, billboards, and flags on the main roads of Greater Cairo.
