JD Holding returns to Cairo's OOH scene after a long time, the developer launched a branding OOH campaign in the streets following its previous appearance in June 2021. This time the developer is only showcasing its logo, hotline, and website along with the text “Disturbing the real estate scene.” JD Holding Group was established through a partnership between Jibal Real Estate Development Company and Abu Dhabi National Company to develop a large number of real estate projects in excellent and distinguished areas, especially in the New Administrative Capital, as a result of the increased demand for the New Administrative Capital City due to the huge and distinguished investment opportunities and also the expected density of the capital project. The OOH campaign was seen in major roads, mainly using uni-poles and double-deckers OOH formats with the same ad face, the ad face theme is gray color themed, we can tell that the campaign is different, choosing the gray shades in a scene full of colors, is considered as a brave choice from the developer. To learn more about JD Holding’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
