Prime Developments launches an OOH campaign in Cairo for its latest project, Ion, a smart and innovative living with the developer’s partners, We, Ace Consulting Engineers, and Mimar Architecture & Engineering. ION is the company's first residential project in the New Administrative Capital, R8; it is a fully integrated smart compound based entirely on smart systems in partnership with Telecom Egypt, the strategic partner for smart solutions and connectivity, to integrate the most advanced technologies and sensors into the compound's infrastructure to monitor all functions, services, security, and safety. This OOH campaign follows the developer’s previous OOH appearance in January 2023. The campaign visuals are green color shades themed, with an elegant design containing circles shaped visuals beside the developer’s logo, website, and hotline, along with the project’s logo and the partners logos, all beside the installment plan provided, 10% down payment on 10 years. To learn more about Prime Developments’ OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.