A new OOH campaign from Egypt Support Coalition has hit the roads to support President Abdel Fattah el-Sisi in his electoral race for the upcoming Presidential Elections. The new campaign runs parallel to other initiatives that aim at strengthening President el-Sisi’s strategic outdoor presence. Featuring an image of the President and Viva Egypt’s logo, the ad copy reads “Tahya Masr, Abdel Fattah el-Sisi for President 2018” and informs viewers of the voting dates at the end of the month. Launched during the first week of March, the ads use large uni-poles, T-Poles, serials, and flags on the major roads of Greater Cairo.
