INSITE OOH Media Platform

At The Beach, all you could imagine is there! There’s always plenty to do, as indicated by their last OOH campaign. This time on Dubai’s digital screens, The Beach JBR is hosting “Free Fitness Classes & a Live DJ Entertainment” for those who want to shake and move their bodies. 

During the Friday and Saturday of October 28 to November 26, Dubai Fitness Challenge will turn The Beach, JBR, into the hub of fun and fitness.

During the Dubai Fitness Challenge, The Beach, JBR has plenty to offer every fitness enthusiast. A beautiful beachside location offers free 45-minute Zumba, Body Combat, Trampoline, and Pound Fit programs. Participants may work up a sweat while taking in the ocean breeze and sandy shoreline. Additionally, a DJ will play upbeat music during each session, transforming every exercise into a dance party that will boost participants' enthusiasm. In addition to a walking route and jogging track, The Beach, JBR offers a variety of water sports, including windsurfing, sailing, kayaking, and stand-up paddleboarding (SUP).

It’s the ideal location to “Get Your Groove On”. Additionally, fitness lovers can enjoy breathtaking views during their workouts, which can be seen on digital billboards. Bright, cheery, and infectious, the visuals spread a fitness frenzy across Dubai, with two women in colorful yellow and orange sports attire, captured mid-movement, and grinning from ear to ear. Their excitement jumps off the screen!

The new campaign was distributed on digital screens in Dubai in the first week of November.