Real Estate Developer Reedy Group has started to evolve the artwork and messages for their latest project AZZAR in New Cairo.

After announcing “California Homes in New Cairo” last month with images of appealing natural scenes, the new artwork presents modern home units with private pools, intertwined with the branding of the project.

The campaign started to evolve during the first week of March and can be seen on large and x-large uni-poles, double-decker poles, gates, and mega signs across several districts of Greater Cairo.

Reedy Group evolves artwork for AZZAR-00Reedy Group evolves artwork for AZZAR-01
Reedy Group evolves artwork for AZZAR-00Reedy Group evolves artwork for AZZAR-01

The Art & Science of OOH

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